The web site and formal business launch of CTX Resources happens this week. As a CTX Associate, I am part of a team of consultants who specialize in building Marketing and Sales Partner Channels in the IT industry. As anyone who has started a new business, or tried to quickly grow an existing one will tell you, partner channels give your business and your product visibility and broad market exposure more quickly, and with more credibility, than a big marketing budget will ever get you. Particularly if you work with a strong, established partner and the channel is set up and operationalized correctly.

That is exactly, and exclusively, what CTX Resources was set up to do. While my independent practice will continue to be the backbone of what I do and how I work with my direct clients, I am excited to take part in some new projects through CTX Resources, with a new group of loosely-affiliated colleagues. Setting up strategic partnerships is really what I enjoy most and what I do best, so the more of those projects I am involved in the better my skills, and the results my clients see, will be.

Jeff Carter | jeff@cartercp.com
Principal, Carter Consulting Partners